Test-ready ads
for your Puzzle, Sort, Block, Match-3 or Casual game
Playables? We build them too.
From idea to your next UA campaign
01Send the game
We analyse your competitors, latest niche trends and then agree on scope and target networks.
02Approve the concepts
You review planned direction before production starts.
03Review creatives
Two rounds of feedback and we export the finals.
04Test and iterate
You run the test, we read the results together, and the next round builds on what won.
Founder-led, from concept to final delivery.
Anatoli ZauyalkauFounder & Creative Director
Over the past 6+ years, I’ve made thousands of mobile UA creatives and led motion design teams at Tripledot Studios and Papaya Gaming. I know UA creative production inside out, from the latest industry trends and scroll-stopping hooks to CPI and ROAS.
I founded UA Creatives to bring that experience to ambitious studios and help them grow their games.
Give your UA team
something worth scaling.
Soft Launch
For new titles looking for their first winning angles.
$1,200
5 ads ready to test
- First concept ready in 1 day
- Market and competitor analysis
- Fresh concept ideas
- 1 branded endcard
- 2 feedback rounds
- Rejected ideas replaced free
- Full fee credited to Monthly
Scale Pack
For live games that need more winners to scale spend.
$3,600
20 ads ready to test
- First concept ready in 1 day
- Market and competitor analysis
- Fresh concept ideas
- 2 endcard designs
- 2 feedback rounds
- Rejected ideas replaced free
Monthly
For teams fighting ad fatigue, with new ads every week.
$6,500/mo
40 ads every month
- First concept ready in 1 day
- Market and competitor analysis
- Fresh concept ideas
- Delivered in weekly sprints
- Winners refreshed before they burn out
- Monthly results review
- Rejected ideas replaced free
Custom
For multiple titles, portfolios and unusual briefs.
Let's talk
Scoped to you
- Several games or genres
- Extra formats and localised versions
- Playables
- Volume pricing
Questions UA teams ask first.
Something else?
Message the founder directly.
Can you work from gameplay recordings only?
Yes. Creatives will be built from your recordings. We can record ourselves or use your existing assets.
What makes you different from a creative agency or a freelancer?
UA Creatives is founder-led, and the founder has spent 6+ years hands-on in mobile UA creatives: thousands of ads shipped and motion design teams led at Tripledot and Papaya. That means knowing what makes players stop, watch and install, and how UA teams test. Every pack is built for testing, with new concepts and variants instead of one video resized, and we iterate on what wins. Prices are fixed and published, and the first concept is ready in 1 day.
Why not just use an AI creative platform?
AI can make a thousand ads. Knowing which six are worth testing is the hard part. We use AI throughout production for speed, but every concept is chosen, crafted and checked by a founder with 6+ years in mobile UA creatives.
What is the difference between a concept, a variant and an iteration?
A concept is a different creative direction. A variant changes one defined element (hook, caption, pacing, payoff) so the test isolates what made the difference. An iteration is a new version of an ad that tested well, changed based on its results. Resizes are exports.
Which games do you work with?
Mobile puzzle and casual games: sort, block, match-3, jigsaw, word and similar. We don’t take on real-money gaming, gambling or betting apps.
Which networks and formats do you deliver for?
AppLovin, Unity, Mintegral, Meta, TikTok, Google and others, in 9:16, 1:1 and 16:9.
Do you make playable ads?
Yes. They're not part of the packs and are quoted separately.
How fast is delivery?
The first concept is ready in 1 day. Monthly: new ads every week.
Who owns the ads?
You get full usage rights to the final videos.
How does payment work?
Packs are paid upfront. Monthly is billed at the start of each month. Prices exclude VAT.
Do you guarantee better CPI or ROAS?
No one honestly can. We commit to the scope, quality and schedule. Performance also depends on your game, targeting and test budget.
Show us your game.
Share your game and email and we'll come back with fit, scope and timing.